There has been a positive development for the troubled Indian carrier Air India, with Swiss International Airlines renewing a code sharing agreement with the latter.
By virtue of this agreement, to be effective from 18th April 2010, Air India will be able to do business in some areas where it does not have any fleet presence, by using the fleets and crew of Swiss International Airlines.
Needless to say that it will be a good booster for Air India’s business prospects. Firstly, it is always great if an airline’s service capacity gets bigger in comparison to its infrastructure. Secondly, through this agreement Air India is getting an opportunity associate itself with a prominent brand like Swiss International Airlines.
Hopefully Air India will be able to make full utilization of the business prospects (as well as brand enhancement prospects) to be offered by this agreement.
Besides, Air India management may also think of using the example of this agreement with Swiss International Airlines to enthuse other major global airlines to sign similar agreements with them.
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