Showing posts with label Jordan. Show all posts
Showing posts with label Jordan. Show all posts

Monday, September 29, 2008 – An ideal example of destination marketing effort

Recently I had the pleasure of visiting, the official web site of Jordan Tourism Board, i.e. the organization responsible for promoting Jordan as a tourist destination. And man, it was a real pleasure!

The site exemplifies one of the best specimens of Destination Marketing that I have come across so far. What I liked most was not the comprehensiveness of information displayed by it, but the innovative way by which those information were disseminated. For example the way the Hollywood connection of the Nebataean city of Petra was discussed. The innovative and racy language used in that description immediately catches the visitor's attention, eventually making that otherwise moderately interesting information sound like a thrilling one.

The site reflects a superb command of Web Marketing domain, while also reflecting a sound knowledge of the Marketing Communication field as a whole.

And, as I already said, the site has established itself as a gem of Destination Marketing initiative.

Loads of congrats to each and every person behind this beautiful site.