Saturday, June 5, 2010

Congrats To The Times of India For The Dramatic World Environment Day Gesture

I really enjoyed the pleasant surprise that I got from The Times of India (TOI) of yesterday’s (5th June 2010) edition, i.e. the edition of World Environment Day. I had barely opened the paper and was quickly browsing through the news items (as I was in a hurry to leave for my office), when my attention was caught by the news (basically an announcement by the TOI authority) that the edition was completely made of recycled newsprint. In a nutshell, the paper was an excellent example of recycling and renewable energy, a highly talked about issue in today’s world.

I simply felt great. Such an innovative gesture, that too by my favourite newspaper, was something that I really loved to experience. It was undoubtedly a great way to send a strong and effective message highlighting the cruciality of renewable energy. And it was also an example of “walking the talk”, wherein my favourite newspaper itself did something that it has urged its readers to do.

And yes, I have decided to permanently keep the paper in my collection as a souvenir.

Good job, TOI. I love you.

No comments: